Digital product manager (level 4)
Drive and manage digital products through the complete product lifecycle.
- Qualification level
-
4
Equivalent to higher national certificate (HNC). - Typical duration
- 24 months
- Apprenticeship category
- Digital
- Maximum funding
-
£18,000
Maximum amount government will fund
for apprenticeship training. - Also known as
-
- Associate product manager
- Digital product manager
- Junior product manager
- Product manager
- Skills
-
Skills an apprentice will learn
- Diagnose problems by breaking problems down systematically into component parts and identify the relationships between those parts.
- Reflect critically on results/data/insights to identify improvements.
- Utilise iterative and sequential methodologies as appropriate to develop products.
- Work within a multi-disciplinary team through two or more phases of the product delivery lifecycle.
- Manage the operational running of a live product or service.
- Identify, understand, and define problems, analyse and help to identify the appropriate solution using relevant methodologies, principles and approaches.
- Support the development of artifacts for assessment.
- Translate back log and roadmap, and show how it aligns to strategy.
- Identify users, who they are, and what their needs are, based on evidence.
- Define user stories, write stories and acceptance criteria.
- Engage various stakeholders, utilise the vision, goals, KPI’s and objectives for the product or service.
- Ensure methods and techniques for structured reviews are applied, for example but not limited to peer review, formal technical review, user research and testing.
- Utilise planning and prioritisation techniques to organise and manage the product backlog to deliver value and benefits.
- Produce reports, roadmaps, plans to report progress and support governance processes and stakeholder management at various levels within the organisation.
- Use product management life cycle tools and techniques. Where appropriate automate mechanical tasks such as scheduling, resource balancing, and time recording.
- Manage, mitigate and investigate product risks and ensuring product meets the need of its users.
- Use data to inform decision making.
Full information on Digital product manager (level 4) is available from the Institute for Apprenticeships and Technical Education.
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